M&M’S® gives iconic Boardwalk Candy Palace a makeover

The famous Boardwalk Candy Palace on Main Street, U.S.A.® reopens on 11 April with a surprising new partner: M&M’S®! Following a successful Halloween collaboration, the iconic candy shop is now getting a permanent M&M’S® makeover.

Visitors can expect a colourful and tasteful reopening. The shop has been given a makeover both inside and out, with playful M&M’S® accents in the decor, inspired by the Atlantic City boardwalk. An eye-catcher is the new display unit with 30 tubes full of M&M’S®, where you can create your own favourite mix.

This collaboration between Mars Wrigley and Disneyland® Paris, which began in 2023, will have an important physical meeting place in the form of the renovated Boardwalk Candy Palace. The aim is to offer visitors an even more intense and enjoyable experience.

Mars Wrigley and Disneyland® Paris both emphasise the shared values of fun and the added value of this collaboration for visitors.

The refurbishment includes a new façade with M&M’S® details and an interior that exudes the atmosphere of Atlantic City, including a floor with shell motifs and hot air balloons decorated with thousands of M&M’S® lentils. The shop layout has been improved and the original charm of the shop, which opened in 1992, has been retained.

From 11 April, visitors can discover the renovated Boardwalk Candy Palace in Disneyland® Park for themselves.